India is the largest single addressable iGaming market in the world, and cricket is the single biggest driver. IPL season alone reshapes traffic patterns for almost every operator with a meaningful South Asian footprint.
The catch is FTD quality. Cheap traffic is everywhere; players who deposit more than once are not. Top affiliates in India have spent years building owned audiences — Telegram groups, YouTube channels, niche tipster brands — that produce dramatically higher LTVs than cold paid traffic.
If you're entering India in 2026, partner with established content brands first. Cold media buying without distribution leverage is brutal here.